Arial 40
pt
Futura Lt BT 40
pt
AaBbCcDdEeFfGg (Times New Roman 12
pt)
AaBbCcDdEeFfGg (Garamond 12
pt)
AaBbCcDdEeFfGg (Arial 12
pt)
AaBbCcDdEeFfGg (Futura Lt BT 12
pt)
As you can see, the font Arial takes up a little more room than a same sized Times New
Roman, and each character stands out very clearly – good for publicity purposes.
A similar font to Arial is Futura Lt BT, which takes up less space and is overall less heavy than
Arial. Futura Lt BT marries well to the Serif font Garamond, taking up around the same
amount of space and being equally light weight. Prerequisite of course: you have to have these
various fonts installed on your machine.
Taking a closer look at our two Serif Fonts, Times New Roman and Garamond, you will
notice that the latter is somewhat finer and rounder in overall shape. This increases the legibil-
ity even more. A page full of Garamond text will appear lighter than one full of Times New
Roman.
On the whole avoid using different fonts. Instead just vary font size and typeface (Regular,
Italic, Bold and Bold Italic).
If you are using a page format of A4, you will probably want a font size of 12pt (or 11pt in
case you do opt for Arial, which is by nature larger). If producing a pamphlet size A5 you can
reduce the font size down to 11pt or even 10.5pt. The better the printer and the quality of
paper, the more you can reduce the font size without the text becoming illegible.
Note: Some lecturers – at least over here in Germany – insist on very detailed specifications as
to font type, font size, line spacing, margins and number of pages. This is to control the over-
all amount of text produced. This is a misuse of optical design for a foreign purpose. It would
be simpler to say: “Please limit yourself to 10,000 characters plus/minus five percent.” See
section 46 on Document Infos.
35 Emphasis
If you want to emphasise a word, use Italics. In the old days of mechanical typewriters you
couldn’t do that. So instead people would hammer over the text two or three times to achieve
boldness, or they would underline their text, or possibly choose to s p a c e o u t
the passage or opt for CAPITAL LETTERS. Theoretically they could use any combination of
these allowing for a maximum of 4 x 4 = 16 possibilities. Printshops with only limited finan-
34
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